Titles & Descriptions
"The best time to plant a tree is 20 years ago; the second best time is now." - Old Saying
Titles and Descriptions
Titles and descriptions are the most important part of SEO. Yes, re-read that line. These two tags are the most important part of SEO. It's great to get thousands or millions of impressions, but if you have a 0.5% click through rate because of your horrible message (through your title and description), then all you really get from SEO is a bunch of impressions. Impressions don't bring you any value. People looking for what you do or what you have to offer and actually finding you do.
View our definitive SEO Guide for more in-depth information.
So one more time, titles and descriptions on your website are the most important part of SEO. The title is what the user first sees, and the description may or may not be what the user sees underneath the title, depending on if Google thinks it is good enough. If your page doesn't have a title and description, it may not even be indexed by Google (and will not appear in Search Results). It might even be beneficial to have your sales copywriter write these for your company. It is that important!
Titles & Descriptions Convince Users to Click
For a simple example, if you run a handyman business and invest in SEO. You'll want to market your services and get organic clicks to your website. So for one of your pages, it may appear this way. User is looking for a handyman and searches handyman. Because you invested in local SEO, your website is towards the top of Google. That's great, now we need them to click it so here we go.
Professional Handyman
"Get any task around the house done with professional quality and peace of mind with our insured handymen. They say we're the best in town for a reason. Find out how we can get your task done today."
It sure beats something like below.
Handyman
"We offer Handyman services."
Hopefully, you can now see how important the title and descriptions are on your page to driving organic clicks to your website. See how we can help grow your business by requesting a quote today.
Note: We are currently offering a 40% discount off your quote for a limited time!