Speaking To Google
"The best time to plant a tree is 20 years ago; the second best time is now." - Old Saying
Speaking To Google
In order to benefit from SEO, you must both speak and listen to Google. Here, we'll talk about speaking to Google. You've done great keyword research and have killer title and descriptions. This is a great start, but now you need to speak to Google and let them know what the page is about, so they know when to display your title and description to a potential searcher (client).
View our definitive SEO Guide for more in-depth information.
This is where speaking to Google comes into play. You need to communicate the keywords with H1 or H2 tags throughout the page. Based on the page, you should also have subheadings that communicate that same keyword or similar words to it. As you talk about the keywords throughout the page, you'll want to sometimes emphasize them by using bold or italics. These are ways to speak to Google and let them know what your page is about and what searches the page is relevant for.
Step 1: Use Header Tags
Communicate key search terms to Google with H1 and H2 tags. Add subheadings with similar keywords or variations of the keyword.
Step 2: Emphasize Important Parts of Your Page
Use <strong> tags, <i> tags, ALL CAPS, and <bold> tags to communicate to Google important parts of the page relevant to searchers.
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