Google Analytics
"The best time to plant a tree is 20 years ago; the second best time is now." - Old Saying
Google Analytics
Google provides a lot of tools that are very useful to understanding your website and how the world is interacting with it. After getting familiar with the Google Search Console, the next tool to get acquainted with is Google Analytics. Google Analytics allows you to track how users interact with your website.
View our definitive SEO Guide for more in-depth information.
Knowing what users are actually doing once they arrive on your website can provide valuable information and feedback into what is working and not working. You can also view important acquisition information that lets you know where your traffic is coming from. In addition, a very important feature in Google Analytics is the Behavior flow.
Using Behavior Flow To Improve Your Website
Looking at the behavior flow on Google Analytics can show you how users move through your website and at what point in time they drop off. Although this may not be directly related to SEO, it is still helpful to see where you should focus your efforts. This, in turn, can help with SEO since you will know the most important pages to optimize.
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